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March 18, 2006
Book Review: Google Advertising Tools by Harold Davis
Google Advertising Tools is a sorely needed reference for anyone trying to make money with Google online. The documentation Google provides is minimal and the online resources are difficult to determine which are the real deal and which are the scams.
The book is separated into four parts, with the first part being a basic primer on the world of affiliate programs, pay-per-click systems, and online advertising. At first glance, a new user can quickly become overwhelmed at all the programs to advertise online. This book simplifies them and puts it all in terms that are easily digestible.
The second part gets right into the meat of Google's programs starting with AdSense. Many websites (including this one) use Google AdSense to sell advertising space on their web pages. The book is clear and concise in not only how to best set this up on your own website, but how to organize your website and content to maximize AdSense revenue.
The third part moves on the AdWords for those looking to launch advertising campaigns leveraging Google's services. The books takes you step-by-step in creating and managing campaigns and provides the tools and insight to help the novice succeed in their very first campaign.
Last, the book goes into Google APIs and how these can be used to write applications to interact directly with Google's servers. The author takes what could be very heady material and breaks it down to make it accessible to even the less sophisticated web programmer.
All in all, the book takes what can be a dizzying world of online advertising with Google and makes it simple. The author is concise and to-the-point providing examples and snippets of code to drive the point home. The book is a must for anyone looking to make money online and maximize their returns.
Posted by John Bambenek at March 18, 2006 5:43 PM
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